Working from Home, securing your professional brand

Last year I was asked to speak on Employee Wellness, with specific reference to mental health. As part of my address I told the attendees that they had (supposedly) each won a sports car. I asked them how they would take care of this new vehicle and they enthusiastically called out points such as getting insurance, always keeping it in the garage, not allowing anyone else to drive it, taking it for regular hand washes and valets, maintaining the car with OEM (original equipment manufacturer) parts and so on. Once we had completed the list, proving that the car was seen as highly prized possession, I asked the audience what they did to take care of their own mental health, shifting the focus to the importance of mental health, which certainly is more important than ownership of a car, albeit a lovely one. Needless to say, the dialogue did not flow as much. The important thing I wanted the audience to connect with is the gap between owning precious possessions, and what is considered precious in general.

Fast forward to last week where I wrote about the importance of having a professional brand and how this has tended to slip with Work from Home during the lockdown. Are we again neglecting a something that is precious? While a premium is placed on expertise in the marketplace with employees and students alike spending thousands on education and personal development it is counter-productive when our professional brand breaks down our hard-won credibility. The question for me centers around how to maintain our professional brands during such a challenging time.

In many of the larger corporates so much time and money is invested in maintaining and establishing the credibility of a brand that the brand itself becomes valuable, just think of Amazon, Apple, Google, ad so on. These brands are valuable in and of themselves and therefore businesses are very protective about the brand and sensitive to the role of the employee as a brand ambassador, especially now with the prevalence of video conferencing. Current realities however cannot be denied and there is a balance to be struck between a professional brand and Work from Home during lockdown. For example, while you may have been wearing a hard hat and PPE on site as a Construction Project Manager, it would be inappropriate to wear those on a video call when everyone knows you are sitting at your dining room table. There is therefore room to adjust and be a bit more flexible, but that should not slip put professionalism at risk.

Following are some of the aspects that businesses raise as concerns around how they are represented by remote team members that can help you hone your professional brand for Work from Home:

While it is tempting to relax standards during the lockdown, it is important to remember that resilience during a crisis is often a good foundation and an indicator for businesses on who can be trusted with their brand. Given the list above, how would you rate your current professional brand. Is there an aspect to this that the article has missed? Do you have different thoughts on this? Let us know.

Working from Home, why your professional brand is so important

With the rapid transition from co-located work to remote work during lockdown it has become the norm that certain standards have slipped. This is only reasonable, and I applaud businesses who have shown empathy with team members working from home under the difficult conditions brought on by lockdown. There is no way anyone could function at 100 percent capacity while working from home with little to no support services like schools, day-care, laundries, helpers, car washes – the list is endless.

Not only is there the loss of these services but also the sudden transition to using collaboration technologies for the first time. I have attended many meetings where meeting hosts were uncertain how to use the programs. Of course, this is entirely acceptable as we all went through a learning phase. However, I am reminded of the Stephen Covey’s principle of starting with the end in mind. And this is where a professional brand is so important.

What is a professional brand?

Although we know better than to judge a book by its cover, studies show that individuals will make up their minds about each other in 7 seconds. This influences their ability to trust and therefore connect with each other. Even the most egoless individuals want to be known for something, even if it is only their humility. This is called positioning in branding parlance. This means that when Person A sees Person B, or an image of them, Person A will get a particular impression which positions Person B in his/her perceptions. Therefore, it is important to understand what your professional brand is. If you worked from an office before you would already have an idea of how that brand merges with your own personal brand. Professional brands can also sometimes be influenced by the standards or expectations of an industry and we need to be aware of how that affects our personal brand. Consider how it would look if an investment manager came to work in board shorts and flip flops.

Why is a brand important when working from home?

All transactions in life are based on trust and that is why companies invest enormous sums of money into establishing a brand based on experience, expertise, competencies, and/or achievements. This is why a huge inhibitor for companies around introducing working from home is the lowering of brand standards. This could be from multiple perspectives as team members, especially those who have contact with clients, vendors and other stakeholders are representatives of the organization.

In essence, the business is asking whether the team member working from home is an appropriate extension of their brand investment. Does the team member show their individual experience, expertise, competencies, actions and achievements related to their industry through their professional brand? Do they engender trust with the business’s clients?

As you can see, especially in the current scenario where working from home seems to be the norm for the future, your ability to create trust and build relationships virtually depends on your professional brand. In the next post we are going to take a look at some of the factors that come into play when expressing your personal brand.

Replacing Normal with a Next Normal

As lockdown has started lifting here in South Africa, I have heard people talking about going back to normal. On one hand it is wonderful to see how people anticipate increased social interaction, especially with friends and family – which has been severely impacted by the lockdown regulations. However, hearing this is sad as so many people have found inner strength, a realignment of values and a better understanding of what they cherish in life during such a difficult time. It would be a loss if these learnings were to be folded away and deposited with yoga pants and sweatshirts in the cupboard – discarded for the return to normal.

 One of the unexpected places we see this growth is in business. So many businesses have done so much to secure the health and safety of their employees. Reports in the media have shown how employees felt valued and cared-for as their employers take all the measures necessary to protect them from the COVID virus. The purchasing of PPE safety gear, the routine of having it washed at the end of each day and knowing that the next morning it is ready to continue protecting them has been received as a caring gesture. That along with other safety protocols such as regular disinfecting of workplaces and health and safety protocols posted to walls seem fairly mundane. However, employees are accepting that as caring behavior even if employers have no option but to comply. One cashier in a local store told me that she is proud that her PPE bears her name. Not only does she know that every morning she gets her own gear back, but that each piece (mask and face shield) is for her personal protection. Without these measures the employees would be without jobs, money and whatever limited security there is to be had at this point. Again, it would be a huge loss to ignore the learnings, and gains made during the crisis which has created social cohesion in the most unexpected of ways.

What if these learnings could be leveraged to move forward and instead of going back to normal, a place to shape a next normal? A next normal is not simply going back to a new normal where the old and new are haphazardly tossed together in a pot. A next normal asks that we consciously shape a normal that takes the best of all worlds and uses it to forge an even better path.

 The following three steps explain how to shape the next normal. You can do this exercise on your own, with your family or with a team or entire business. The process stays the same and there are no wrong answers.

 1.    Reflect

The normal expectation would be that everything about lockdown was detrimental. I would like to suggest though that it is easy to find times of love, purpose, meaning, connectedness, maybe even success and rebirth. Make a list of these.

For example, a younger team member may have learned that they are capable of independent working than they thought.

 2.    Review

Work through the list carefully considering what each item means and what was positive about it. The idea here is to get a concrete understanding of what improved or worked and why it worked and how that can be measured?

In our example our team member above may find that given clear and unambiguous goals with specific timelines it is possible to self-manage smaller elements of projects. It may also be important that the team member has the necessary project management tools to increase transparency on task progress.

3.    Reinvent

Consolidate the items above and see how these learnings can be applied in the next normal. What do we need to achieve as a family, business, personally, etc? Which of the learnings above can be used to improve on our processes and results from the past? Design the new process around these.

To end off with our example it may be a good idea to incorporate these learnings into remote work practices so that more employees can work from home during the lockdown. However, the process can further be adjusted so that once lockdown is lifted the remote working policy can become a flexible work policy where team members can work from home one or two days a week. This is a low risk, low cost way to provide a benefit to employees. Thereby an emergency measure is converted to a win-win situation in the businesses next normal. 

 I would like to hear any learnings you would like to share and am happy to answer any questions on the process. I can be found at, or follow me on FaceBook @innocenteburgerspeaker or on LinkedIn.

Dear Manager, this is not remote work, this is work-from-home

In a matter of days I have had numerous discussions with concerned business owners about remote work and how it has been forced on their businesses by the measures taken against COVID-19. They have been finding the shift from local to remote work challenging and have seen a dip in performance which few can afford given the economic realities of the day.

COVID-19 has forced many companies to implement remote working practices, but this presents two major problems. The first is that not all businesses have been set up to support remote work. The other is that what we see is not remote work, but rather work-from-home” under very stressful circumstances.

This is what a properly considered and executed remote work looks like in an organization:

  1. Remote work should be appropriate to the vision of the organization.
  2. Remote work should reflect the organizational culture.
  3. Implementing remote work should be well-planned from a systems and process perspective.
  4. Employees should be supported in creating a remote work location.
  5. Employees should be given time to adapt to working remotely.

From this list, it is clear to see that converting a workforce from local to remote work is a complicated process. In order to help employees adjust to remote work, the systems and processes need to be in place so that when they start using these the transition is a smooth one. When this is done properly the individual employee performance should not be impacted negatively by the transition.

This is what we are seeing:

  1. Employees do not have the same technological resources at home.
  2. Employees may not have had time to set up an ideal workspace.
  3. Employees may be sharing space with family members during isolation.
  4. Employees may be enduring the isolation alone and feeling disconnected
  5. Employees will react differently to the separation from fellow team members.
  6. Employees may be supporting an ill family member during this stage.
  7. Employees may be feeling poorly themselves.
  8. Employees may be feeling vulnerable during the crisis phase of the virus’ spread.
  9. Employees may be grieving the loss of a loved one to the virus.

In a regular remote work environment, where there is no COVID-19, most of what we are currently experiencing falls away. At worst the team members may go through sickness or loss but at random times and the entire team is not subject to the constant threat. Therefore as we have not had time to set up remote work in business, and the employees are in a state of distress we should not judge the efficiency of remote work for our organizations right now. Deal with work-from-home for what it is and slowly start looking at the list above to make minor adjustments to gradually shift your business from chaotic work-from-home to productive remote work.

If you would like assistance in setting up, or managing, your remote team look at our online training or reach out to us on +27 (0) 82 550 8867.

The Importance of Real Human Connection for Optimal Productivity

The recent shift to remote working by organizations trying to protect employees from the Corona Virus has increased the use of digital communications. The question remains how do we keep engagement high and relationships real in distributed teams.

What is the Impact of Employee Engagement?

When researching Employee Engagement, one finds masses of statistics showing its impact on business. Some of the general findings show that engaged individuals deliver the following:
1. Improved customer service – this drives sales and profits.

  1. Increased quality – this creates satisfied customers who are also more open to price increases, this increases profits.
  2. Improved safety records – This makes for happier employees, as they don’t suffer injury due to negligence. It also means that employees have more time and energy to building the rest of the business. Decreased safety incidents also save the company money from a risk perspective.
  3. Better collaboration and teamwork as employee retention is higher and therefore teams have time to build deep and trusting relationships.

What is Employee Engagement Really?

The site CustomInsight defines employee engagement as “the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.” Therefore engaged individuals feel:
a. free to be openly passionate about their jobs,
b. that they belong within the team, project, and organization, and;
c. that they want to “go the extra mile” to ensure the success of the company, team, and project. (Note here that although they too want to succeed, their primary goal is the success of the team because they know the team will honor the employee’s role in the success.)

For this to happen they must feel that they belong and that they are respected. That makes sense but let’s look at why those particular factors are so important.

How Does this Relate to Levels of Motivation?

In the 1940s Abraham Maslow studied human motivation and proposed his  Hierarchy of Needs. In this system, we find Belonging, Esteem and Self-Actualization in the hierarchy. When individuals have achieved a sense of Belonging in the team (Level 3) and the team has shown appreciation for their contribution (Level 4) their Esteem needs are met. Only when those two levels have been achieved can someone start to Self-actualize (Level 5). At the Self-actualization level, we see people achieving greatness because they are functioning to their full potential.

What is Considered a Real Connection?

The important point here is that the only way for someone to feel accepted, appreciated and supported is for them to be their authentic self without fearing discrimination. This is the basis of real human connection. This is when we really “get” someone, not just know them and how many family members they have. Instead, we connect with their challenges, their passions, and their concerns. Therefore, for people to really perform optimally, and be most productive, they need an environment where they can be appreciated for their real selves and be as strongly connected to others. It takes real empathy and caring to get a relationship to this level.

The rapid switch we are seeing to digital channels should not be undertaken without acknowledgment that we need to keep things real. That teams will bond around their attachments, not their commitments, and therefore we have to keep the real contact alive.

If you would like assistance creating the human connection with your remote team look at our online training or reach out to us on +27 (0) 82 550 8867.


Setting Strategies for 2020

Intrinsic to this time of the year is the need to reflect on the year that has passed. A review of the “what was”, “what could have been” and the “oops, that should not have been” events.

The next logical step is to start planning for the year ahead. That makes this my favorite time of the year as strategy sets my heart on fire. The idea of planning for new, innovative, world-changing, purpose-fulfilling activities is just up my alley.

Unfortunately, that is where I see things go wrong as, whether we are setting life strategy or business strategy, there are a few mistakes I think we often make in an attempt to be rational and logical about where we want to be in the future.

Now make no mistake, I believe in the power of strategies and goals, and their ability to help us focus on what we want to get out of life in general. However, the following mistakes limit us in our ability to leverage our goals properly.

1. Basing strategies on what was achieved in the past

Henry Ford is quoted as saying “If I had asked my customers what they wanted, they would have said a faster horse.” With that thinking, cars would never have been invented. In the same way, limiting the future by tying it down to the achievements of the past is counterintuitive.

Tip: Instead of basing strategies on what has been achieved, base them on big hairy audacious goals, as mentioned by Jim Collins and Jerry Porras in their book “Built to Last: Successful Habits of Visionary Companies”. Then challenge yourself and your employees to get it done. It is likely to have a great team-building effect.

2. Aiming too low

A well-known idiom is that if you aim for the moon, and you miss, you will land amongst the stars. Often in business risk-aversion sets in and the passion that drove the entrepreneur fades. The problem here is that if you aim low and you miss your target you will have gained nothing. However, if you listen to the idiom the advantage of aiming too high is that even if you fail you will still have exceeded expectations. That translates to a win, even if you fail.

Tip: Set a target and then add on another 10-15 percent, whether in targets, increased metrics or productivity, whatever works in your environment. If you reach your initial target, celebrate – you did well. If you exceed that and reach the stretch-target celebrate even more knowing that, either way, you have gained.

3. Lack of personal contribution

One of my favorite quotes is from Nelson Mandela who said: “Your playing small does not serve the world. Who are you not to be great?” Other than avoiding disappointing others, such as investors and spouses, I believe that sometimes we set “easy strategies” to reduce stress on ourselves. In the process though we rid ourselves not only of a potential sense of achievement but we also run the risk of not making a personal contribution and developing ourselves which is shown to decrease feelings of personal worth.

Tip: Ask yourself what would bring fulfillment in your life and set your strategies and goals for 2020 so that you may end the year feeling you have grown as a person and that you are fulfilled, purposeful and happy. 

I hope that 2020 is a very successful year for each reader and that you “shoot the lights out” as they say.

Please feel free to reach out and let me know if you have other pointers on how to optimize strategy for 2020. I can be found at, or follow me on LinkedIn.


Getting the most “bang for your buck” from continuous learning


An investment in knowledge pays the best returns – Benjamin Franklin.

As a past learning and development manager I have a particular passion for the importance of continuous learning and believe the quote above says it best. 

Think about it, how many companies are considered financially successful, but anyone in the know will tell you that the company does not develop its employees. What does that say about the company? How do you respond to this? Is that company not similar to an individual successfully investing, and making, money but never spending any of it on their own personal development? It is easy for us to criticize but maybe our first response would be to look at whether we are developing ourselves. 

The exciting thing about this is that the advent of digital communication has provided us with an enormous mix of channels to receive training. No more do we have to sit through boring presentations, write an exam or study for four years to start building expertise in any number of topics. Now the thought leaders are within reach and we, as learners, have access to a variety of platforms and perspectives around their chosen topics. Continuous self-improvement is now, more than ever, easier and mandatory as everyone has more access to a once limited resource.  

The only restriction is the amount of time and money that you would like to invest in your future. In order to help you make the best choice I have compiled a few pointers on choosing the right initiatives to support your journey of continuous improvement. Remember you can use this to evaluate all of the initiatives you are interested in. Continuous improvement is not about doing a one day course once a year. 

Tips for choosing a tool to support your continuous improvement:

  1. Communication channels are important as they keep the course interesting. Ensure that there is a mix of how the content is communicated. Some of these channels could include webinars or video calls, podcasts or recorded content, manuals or training notes. 
  2. Make sure that there is enough overlap between your learning style and the channels used in the training. Whether you are an auditory, visual, social or any other form of learner, always ensure that the course is well suited to your preferred ways of learning. 
  3. Make sure that the content is stretched over a period of time. In order to really absorb the content it is often best to learn a few details and practice them before moving onto the next lesson. This modular approach also facilitates using the training as reference material. 
  4. Social learning is important. Learning from others, whether commenting on a blog or sharing learnings on Facebook groups or even being on a shared WhatsApp group, there should be more than one voice. Ensure that you have an opportunity to soundboard with others or have access to questions other individuals have asked. 
  5. Be sure that you have a firm grasp on your training requirements. While training is always valuable, it can get a bit pricey so be sure that you attend the right training for the right reasons. Also, be sure to see where you can leverage training that will count towards CPD points. That way you not only be developing yourself but will be doing it in alignment with the relevant professional bodies.  
  6. Learn from a credible and listen-worthy facilitator. Before choosing training do check out the facilitator(s). Be sure you understand their background and their credentials. You want to be sure they are worth listening to and will have a lot of knowledge and experience to share. 

I hope that the list assists you on making some great selections to start, or continue, you on your development journey. Please feel free to reach out and let me know if you have other pointers on how to choose personal development initiatives. I can be found at, or follow me on LinkedIn

For small business owners one such source of training is the Business Solutions Simplified course which is presented by Noble Group’s founder Renate Jute.


Part 3: How to ignite your employees’ passion and purpose

“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” – Simon Sinek

This series is based on my Passion and Productivity workshop. Last week we looked at how employees could be left feeling unengaged  due to the way they were treated. This week we are going to take a look at how we can better try and understand the factors behind human motivation. For a more indepth explanation view my video.

As you may have realized, if you are following this series, my mission is to give employees their spark back. Often times I find that in business we are good at the business of business, but not at the people part of the business. In the quote above, Simon Sinek perfectly captures the importance of why business leaders need to understand their employees’ (and their customer’s) perspective on the world. The question that often is asked is “how do we know what motivates individuals in our business?”. And let’s face it, it is difficult given the diversity in organizations today. However I would like to propose that Maslow’s work on human motivation still holds water, even more than 70 years later.

The nature of human motivation

In 1943, Abraham Maslow published a paper in which he focused on the nature of human motivation. He identified five distinct human needs that follow on each other to form his now famous hierarchy of needs, as seen in the figure below:

The first and second rungs of the pyramid focus on people’s most basic needs for food and security. The third rung focuses on how people relate to each other outside of their immediate environments, while people at the fourth rung will ask: “Am I appreciated?” People who reach the fifth rung have achieved everything they could and are looking to give back to society.

Screenshot 2019-03-26 at 15.37.39

What does this mean in business?

It’s important to know where in the hierarchy your employees find themselves. When you understand where your employees fit into Maslow’s Hierarchy of Needs, you will have a better understanding of how to motivate them in the workplace. You will understand what they need from you as their employer and where they are in relation to what you can offer them.

An employee at the safety and security phase will have different needs than the employee at the self-actualisation phase. Businesses that are looking to grow and expand will have to pay particularly close attention to which employees are able to grow with them.

Motivation to Purpose and Passion

Sometimes, it will be a difficult – but necessary – to have this discussion. It’s better for an employee to be in a place where they can have more purpose and passion, than to try and fit into an organisation that’s unable to meet their needs.

Do you agree with my application of Maslow’s Hierarchy of Needs to the workplace? Let me know via email or in the comments below. To learn more, visit

Part 2: How larger organizations detract from employee passion and purpose

I recently presented a workshop on passion and productivity (see video here) where I explored what happens to employees’ purpose when businesses scale headcount but not “heart count”.

In my previous post, I challenged business leaders to rethink how they approach human performance by creating a synergy between business objectives and productivity – and I argued that purpose should be the core driver of both. But what happens to this sense of purpose in larger and highly regulated companies?

Background: Transactional Analysis

To understand how employees respond in the workplace, one can apply Eric Berne’s theory of Transactional Analysis to the employee experience.

Dr Berne theorised that in any human interaction there are three main ego states at play in each participant: the parent, the adult, and the child. Each individual has the capacity to access any of these three states during an interaction and their choice dictates how the other person(s) will respond. So for example if someone felt they were being scolded they would respond from the child ego state. Or, if they felt they were not being listened to they would respond like a frustrated parent. For a more detailed understanding of the theory watch this video.

But what does this mean for us as in business?

Dynamic in larger companies

The responses of these ego states can explain why employees respond in different ways. When we position messages in a way that takes away people’s freedom to perform; when we take away their power and their purpose and leave them with the ‘thou shalts’ we are treating them like children. It is then that we elicit behaviour that reflects that of a rebellious child.

Imagine for a moment that you work at a company where suddenly one day, without too much notice, you are told that it is mandatory to wear a uniform. You never wore one before and the nature of your work doesn’t require you to do so. What would happen? Research suggests people will slowly start to come up with creative ways to break the rule and get out of wearing a uniform.

This parent vs child pattern is often seen in large companies which are highly regulated and where employee’s individual freedoms are curtailed without much consideration of the individuals. Normally the pattern of communication is top-down, and reminiscent of “parental”.  Passion and purpose is sacrificed in the process as employees move to child mode.

The ego states and small business

In contrast, when we look at a small business, we see a lot of the spontaneous child and adult at play. In a small business, you can do what you are good at; you can focus on your strengths and your natural talents. That’s why small businesses work so well – people are in love with what they are doing and free to perform according to their strengths. And because they are left to do what they’re good at, they automatically take responsibility for themselves and they don’t need supervision.

Now, I am not saying that there should be neither rules nor structure in business. I am saying though that if we could understand how we as individuals relate to each other and drive the behaviour of others, we can learn how to get the best out of every communication. We can learn to bring about adult-to-adult conversations. Once you understand how and why people respond to the same communication in different ways, you can start to play with your modes of communication to get the most out of your workforce. Understanding behaviour is of the utmost importance when it comes to building a company based on passion and purpose.

Have you had a similar experience in your workplace? Let me know via email or in the comments below. To learn more, visit

Sign up for the Passion to Productivity workshop.

Learn More about Transactional Analysis with this article.

Feedback Under Pressure: A Great Example of how it is Not Done

The whole Bosasa flame was fanned further last week when News24 posted a video, and matching article, of Gavin Watson CEO of Bosasa. During the video he was energetically deriding his employees for poor performance in what was almost the loss of an R800m tender. This took place during an off-site “imbizo” held in March 2016.

Now I know that the Bosasa story has become a major talking point in our lives, and justly so, but for a moment I would like to look past the scandal itself and focus on the video and lessons that can be learned around providing tough feedback to employees. Admittedly the loss of R800m is likely to get most CEO’s a little hot under the collar.

These are the lessons I believe we can learn from this video.

1. Keep negative feedback private

Unless poor performance has been briefed in private it should never become public. There are two very good reasons for this. Firstly, to save your own reputation. Leaders who discuss such situations where they do not have all the facts can come across as playing favourites or being reactionary. And yes, the employee in question may also have relevant information. Secondly, besides saving your own bacon, it is respectful to first discuss this with the employee and provide them with an opportunity and support to improve their performance.

2. Do not name and shame publicly

Only once feedback has been debriefed in private can lessons learned be shared. Even then it should only be done with the employee’s knowledge and in a way that does not place that employee in a poor light. Creativity and innovation in business cannot thrive without employees being permitted to take risks. Risks are, well, risky and therefore clever companies find positive ways of debriefing learning points to reduce further risk. Never in the entire process is it acceptable to point out particular individuals and interrogate them on their poor performance in public.
There are two inherent risks for leaders who behave in this manner. The first is that they are seen as abdicating responsibility. The moment there is a culture of blame in an organization, there is also a matching lack of ownership and this will spread across all levels of the business. The second risk is that you are seen as a bully, and bullying is not seen as a strength in leadership. Not even the most glaring crisis in business could justify bullying. It also does little to inspire trust and loyalty in employees, suppliers or clients.

3. Do not play favourites

When providing someone with feedback, it is not appropriate to create comparisons or play favourites. The sentence “Why can’t you be more like [fill in the name]?” does not work on children and will not work on adults. By comparing employees with each other you rob both employees of their unique talents. Speak to the employee’s performance and find out what the employee can do to improve and how you can assist in the process. Set measureable expectations then move on.

4. Individual versus team feedback

I often find that in companies there is the need to place blame for poor performance with one individual or one team. That seems ironic when organizations are built from separate but interdependent units that all form part of the same workflow. It is actually impossible for one unit to fail entirely unless they work 100% in isolation. Surely, if the business unit does not perform well then other units who feed work into or receive output from this unit will notice any problems. Such problems, if raised through appropriate processes, enable organizations to take corrective action.

5. Human beings not human doings

We hire employees because they add value to our organizations, that value is a product of everything they are. An employee is more than their skillset. They add value by being of a certain mindset, culture, having certain life experiences and so on. If we are happy to make money mining that potential, then we also need to be prepared to support the whole individual. One way to do this is by not dismissing employees’ emotions, to do so is to also deprive them of their humanity. Invalidating someone’s emotions, or even asking them to not exhibit them is in no way going to increase their need to perform well.

A final thought

As we only have access to a few minutes of video footage and therefore do not have the full context of what had, and was, happening this piece is not meant as a judgement or a commentary of the larger Bosasa storyline. Furthermore I think that we should acknowledge the impact of the video and that not every leader in business would have this same energetic approach, but it does provide a powerful reflection point. It does provide all individuals in leadership positions an opportunity to look in the mirror and ask how do I deal with feedback under pressure?

Have you had a similar experience in your workplace? Is this example reflective of South African leadership? Let me know via email or in the comments below. To learn more, visit or follow me on Linkedin.

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